Off the shelf: Smith’s Maxx potato chips

Smith's Maxx

Regular readers will know that I can’t resist trying new varieties of many snack foods, with potato chips / crisps being high on the list. The new Maxx range from Smith’s brings extra temptation value with the promise of exotic meaty flavours such as “Ultimate BBQ Ribs” and “Hot & Spicy Chicken Wings” – let’s see whether they give me “Maxx Satisfaction”.

Smith's Maxx

Yes, these things are pretty big – much more substantial in size than your average potato chip, with each ridge being about 5mm in height. They also seem to be a bit thicker than normal crisps, but not by the extreme – sorry Maxx – amount that I was expecting. As you can see, this one is also very yellow.

I decided to start with the Hot & Spicy Chicken Wings, and as soon as I tasted one I immediately felt the need to cough. There was no flavour…some heat…but most of all a general unpleasantness in my mouth (and before you ask, I enjoy spicy foods and have no issues with very hot curries & chilli products). After a few of these chips I was able to kind-of identify the chicken flavour, but it’s still hard to escape the feeling that a jar of random spices has exploded in my mouth.

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If you decide to try a bag of Ultimate BBQ Ribs you will notice that an odd smoky-sweet smell comes wafting out of the bag, and unfortunately things don’t improve. Whoever at Smith’s tasted these and went “ah, ribs!” must have been on some serious drugs. The only flavour I can identify in this mess is pickled onion – like Monster Munch gone horribly, horribly wrong.

Smith's Maxx

I’m not a big fan of salt & vinegar so I didn’t try them – perhaps I should have, as it’s not the chips at fault here but the terrible flavours. What’s wrong with cheese & onion? Besides, I figured that two “man size” bags would be more than enough, even for my ample frame.

Unfortunately I gave up after just a few of each flavour, and the rest went in the bin.