I realise that this series is fast becoming an encyclopedia of burgers – and that was never my intention – but McDonald’s is an easy target with its colourful and extensive history of regional variations. This is by no means a criticism, and is testament to McDonald’s willingness to adapt and innovate in order to continue its global success.
In saying that, I touched on KFC Japan in an earlier post, and considered writing about Pizza Hut Japan, but it’s just so weird that there’s not enough hours in the day to do it justice. Check this out:
It’s called the “Double Roll”, and takes the stuffed crust concept to extremes by filling it with what appear to be hot dogs, then throwing peas and corn over the top. It even comes with ketchup and maple syrup dipping sauces. Almost all of Pizza Hut Japan’s pizzas come with mayonnaise on them, and if you’ve ever tried that you’ll know that it’s just wrong.
But I digress. McDonald’s France is currently offering three new burgers as part of its “Big Cheese Cravings” promotion (“Les Grandes Envies de Fromages”). One is topped with chevre (goat’s cheese), one with blue cheese, and the third with cantal (a firm cheese from the Auvergne region of France, similar in flavour to cheddar). Each cheese is accompanied by a matching sauce (pepper in the case of the cantal).
This trio of reviews (thanks to Google for the rather dodgy translations) conclude that the burgers are nothing special, and notes that the cheese portions are nowhere as big as in the photos. Make what you will of the comment “Ok salad is there to temper the chubby side of goat”.
This is the kind of regional burger variant that just wouldn’t work in the USA, a country often considered to be where cheese goes to die – indeed the term “American cheese” is an oxymoron, just like “American comedy”.
Burger Business reports that 50 of the 120 McDonald’s restaurants in Paris are experimenting with table service, where customers order from a touchscreen. They obviously have a higher class of customer than in this corner of the world, where the screens would be broken, graffiti-ed and/or removed altogether within five minutes of opening.
McDonald’s has tested table service in America on several occasions – from 2001 to 2004 they trialled the “McDonald’s with a Diner Inside” concept, where customers in some locations ordered from their tables via telephone.